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Big opportunities in a small but emerging market

Don’t let its low geographical and population sizes fool you: Uruguay has very high digital penetration and truly amazing e-commerce metrics.

Demographics and market overview

A look at the Uruguayan market

Being one of the smallest nations in Latam (3.5 M inhabitants) does not prevent Uruguay from transcending in the e-commerce industry, with 1.2 M online shoppers and a turnover in 2021 that exceeded USD 3 MM.

Although credit card payments dominate e-commerce in Uruguay, cash remains a popular means of payment, a relevant fact if you are looking to reach the entirety of this market.

Payment Methods

How do Uruguayans pay?

Credit cards (international and local) represent 70% of e-commerce operations.
Main local methods

Download our Uruguay exclusive guide

A report with everything you need to know about the e-commerce market, payment methods, and consumption trends in Uruguay.
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