Demographics and market overview
A look at the Uruguayan market
Being one of the smallest nations in Latam (3.5 M inhabitants) does not prevent Uruguay from transcending in the e-commerce industry, with 1.2 M online shoppers and a turnover in 2021 that exceeded USD 3 MM.
Although credit card payments dominate e-commerce in Uruguay, cash remains a popular means of payment, a relevant fact if you are looking to reach the entirety of this market.