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Peru

An opportunity despite the low use of banking

Peru’s population is one of the most ubanked in Latam, but it is a great opportunity if you accept local payment methods.

Demographics and market overview

A look at the Peruvian market

Its population length (33 M) and an e-commerce turnover that reached USD 9 MM in 2021 make Peru an interesting market. In addition, approximately half of its population buys in digital channels.

The lack of banking penetration is an issue that we should not ignore (only 20% of Peruvians have a credit card), so the acceptance of local payment methods is essential to penetrate this market.