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Paraguay

A young segment open to e-commerce

Paraguay is a large emerging market in e-commerce, with one of the most likely populations to adopt new platforms, technologies, and digital means of payment.

Demographics and market overview

A look at the Paraguayan market

With an e-commerce market that - like so many others - had its great explosion in the pandemic, practically half of Paraguayans choose online shopping, in a population of 7 M inhabitants.

It is estimated that this market (today around USD 300 M) could have an annual expansion of 50% until 2024. Moreover, with a young working population (73% under 34 years of age), it is a nation especially prone to the adoption of new technologies.