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A nation with a strong digital and

With online access growing annually, the habit of buying online is gaining more strength in Panama.

Demographics and market overview

A look at the Panamanian market

With 4.3 M inhabitants and 9.3% of online shoppers, Panama is positioned as an emerging and promising market in the e-commerce industry, whose size exceeds USD 2 MM.

95% of internet users in Panama carry out e-commerce transactions (80% on mobile), usually to buy technology, fashion, beauty products, household goods and tourism.

Payment Methods

How do Panamanians pay?

Cross-border commerce dominates this market.