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A dollarized economy in South America

Beyond its sustained e-commerce growth, the official currency of Ecuador is the US dollar, which adds special attraction to this market.

Demographics and market overview

A look at the Ecuadorian market

A highly digitized population (80% use smartphones) that increasingly trusts on the e-commerce channel distinguishes Ecuador, a country that has 17 M inhabitants and 5 M online shoppers.

Its market size already far exceeds one billion dollars and promises to continue growing. The variety of payment methods when buying online is another factor that distinguishes the Ecuadorian consumer.

Payment Methods

How do Ecuadorians pay?

Various payment options are used, with cards leading the way.
Main local methods