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Costa Rica

An opportunity to grow in Central America

Cross-border transactions and extensive bancarization define a market that, although not one of the biggest, has a deep-rooted e-commerce culture.

Demographics and market overview

A look at the Costa Rican market

Of its 5 M inhabitants, 1.4 M of them are online shoppers, which shows the wide acceptance of this channel. So much so that the size of this market exceeds USD 2 MM.

Another relevant fact in the Central American country is its high level of banking penetration, since 70% of its inhabitants have an account in a financial entity and 55% have at least one debit card.

Payment Methods

How do Costa Ricans pay?

International means of payment and cross-border transactions (representing 77% of the total volume in e-commerce) dominate this market.