Demographics and market overview
A look at the Costa Rican market
Of its 5 M inhabitants, 1.4 M of them are online shoppers, which shows the wide acceptance of this channel. So much so that the size of this market exceeds USD 2 MM.
Another relevant fact in the Central American country is its high level of banking penetration, since 70% of its inhabitants have an account in a financial entity and 55% have at least one debit card.