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Brazil

The great power of Latin American
e-commerce

The largest population in Latam also translates into a large and thriving e-commerce market, ideal for growing at large scales.

Demographics and market overview

A look at the Brazilian market

With more than 210 M inhabitants and almost 40 M online shoppers, Brazil is the largest e-commerce market in Latin America (and one of the top 10 globally), with a market size exceeding USD 100 MM.

Local payment methods dominate this market (only 27% of Brazilians have international credit cards), so a strategy of local payment methods will be essential to gain a strong foothold in Brazil.

Installments are also of vital importance, accounting for almost 60% of digital transactions.