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Argentina

The third largest e-commerce market in Latam

One of the great powers of Latin American e-commerce, where alternative payment methods and installments play a special role.

Demographics and market overview

A look at the Argentine market

With 45 M inhabitants and close to 20 M online shoppers, it represents the third largest e-commerce market in the region (behind Brazil and Mexico). Its turnover is on track to reach USD 14 Bin 2022.

A local payment strategy is essential to succeed in this market (otherwise, about 80% of the market will be lost), as well as offering installments, due to their importance in the final decision of this customer.