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The third largest e-commerce market in Latam

One of the great powers of Latin American e-commerce, where alternative payment methods and installments play a special role.

Demographics and market overview

A look at the Argentine market

With 45 M inhabitants and close to 20 M online shoppers, it represents the third largest e-commerce market in the region (behind Brazil and Mexico). Its turnover is on track to reach USD 14 Bin 2022.

A local payment strategy is essential to succeed in this market (otherwise, about 80% of the market will be lost), as well as offering installments, due to their importance in the final decision of this customer.

Payment Methods

How do Argentines pay?

With Rapipago and Pago Fácil leading the way, alternative means of payment dominate the Argentine market.
Main local methods

Download our Argentina exclusive guide

A report with everything you need to know about the e-commerce market, payment methods, and consumption trends in Argentina.
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